In today’s environment, building and maintaining a world class Web site has become a highly complex activity. OpenText Web Experience Management enables your business users to be in control of your online customer experience – both for the day-to-day authors and the online audience. Building on more than two decades of research and development in the field of Web Content Management (WCM), OpenText gives Marketers the ability to capture audience attention and transform random site visits into loyal brand advocates while supporting the technology requirements of the Web team to create compelling apps that the business needs.
Web content management has transformed from a static publishing process to a highly engaging web experience that compels audiences to interact and engage. OpenText Web Experience Management helps you optimize the digital experience with integrated features like Mobile access, Semantic Navigation, Social Communities, and Web & Social Analytics that enable you to close the loop of the entire online marketing process. Create, publish and measure online audience behavior against your key goals. With integrated optimization tools, Web Experience Management gives you the power to help drive a measurable ROI and maximize the value of your web content. As the customer experience becomes more pivotal in the online channel, Marketers must have the best technology to reach and convert audiences into loyal customers. Web Experience Management gives you the capacity to deliver compelling web experiences that transform searches into visits and visits into actionable engagements.
In addition to core Web content management capabilities and patented page caching and personalization features, OpenText Web Experience Management offers:
OpenText Web Experience Management offers the marketing team a single location to manage content to multiple campaign websites and social networking sites. Support for popular portals like SAP Netweaver, IBM WebSphere or Oracle WebCenter is available, along with these popular extensions:
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