Vignette Web Content Management (now OpenText Web Experience Management) [ Return to Matrix ]

Description

In today’s environment, building and maintaining a world class Web site has become a highly complex activity.  OpenText Web Experience Management enables your business users to be in control of your online customer experience – both for the day-to-day authors and the online audience.  Building on more than two decades of research and development in the field of Web Content Management (WCM), OpenText gives Marketers the ability to capture audience attention and transform random site visits into loyal brand advocates while supporting the technology requirements of the Web team to create compelling apps that the business needs.

Web content management has transformed from a static publishing process to a highly engaging web experience that compels audiences to interact and engage.  OpenText Web Experience Management helps you optimize the digital experience with integrated features like Mobile access, Semantic Navigation, Social Communities, and Web & Social Analytics that enable you to close the loop of the entire online marketing process.  Create, publish and measure online audience behavior against your key goals.  With integrated optimization tools, Web Experience Management gives you the power to help drive a measurable ROI and maximize the value of your web content.  As the customer experience becomes more pivotal in the online channel, Marketers must have the best technology to reach and convert audiences into loyal customers. Web Experience Management gives you the capacity to deliver compelling web experiences that transform searches into visits and visits into actionable engagements.

In addition to core Web content management capabilities and patented page caching and personalization features, OpenText Web Experience Management offers:

  • Rich Media Management.  Enables compelling Web experiences with integrated Web Media Management.
  • Multi Channel Delivery. Allows distribution of content across multiple channels and devices.
  • Business User Friendly. Empowers marketing pros to take control of the online message with easy to use inline editing and search tools.

OpenText Web Experience Management offers the marketing team a single location to manage content to multiple campaign websites and social networking sites.   Support for popular portals like SAP Netweaver, IBM WebSphere or Oracle WebCenter is available, along with these popular extensions:

  • Building a Social Business. Enabling social applications that provide interactive experiences for targeted audiences.
  • Search Engine Optimization.  Semantic Navigation and SEO metadata management provides optimized web experiences. 



Comments
0Anonymous Coward: "Has anyone used the advanced features of the Enterprise Edition of Ephox's rich text editor that is imbedded in Vignette CMS?  We need to purchase this through Ephox, but the ability to use track changes in the authoring enviroment is a need our business users. 
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--- (Edited on 11/11/2008  9:39 am [GMT-0600]  by  Anonymous Coward) ---
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